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SHRM Director, Creative Services in Alexandria, Virginia


The Publishing & Media unit produces award-winning print and online content, information services and collateral that informs, educates, and engages the professional development and knowledge-base of members, as well as Human Resource and business professionals worldwide who follow and care about issues important to human capital management.

The Director, Creative Services oversees a team of designers who are responsible for developing the look, usability and branded elements for all SHRM; including but not limited to websites, email communications, advertising, branding initiatives, publications, brochures, postcards, and event marketing. Reporting to the Chief Marketing & Experience Officer, the Director is responsible for translating business requirements into consistently branded, intuitive products for units across the organization with the collaborative input of key stakeholders, developers, and other designers. The Director is charged with developing and upholding a consistent branded identity across SHRM’s various units and products while simultaneously managing timelines to keep projects on course.The Director is a contributor to the design process as well as responsible for providing regular constructive feedback of designs and designers alike to ensure that SHRM and its employees stays current in digital trends, tools and competencies.


Your Day:

  • Oversee activities of the Creative Services group, which includes digital and graphic designers; plan and manage workflows and budgets related to these activities.

  • Lead the creative design and ideation process with a collaborative, coaching and participatory approach. This entails contributing and often creating the actual designs to support business needs.

  • Ensure all online and print design, creative and production work meet standards for quality, budget, and deadline, and project an image reflective of SHRM’s guiding principles, membership, business requirements and brand guidelines.

  • Work closely with business unit owners, editorial and technology teams to create positive user experiences that will support member and customer usage, acquisition and retention.

  • Participate in development of user surveys, usability testing, focus groups and other user satisfaction initiatives for both print and online products.

  • Monitor website and readership metrics, as well as market leading and competitive products; suggest design and usability changes based on usage patterns and trends.

  • Effectively structure creative services team, and supervise their tasks, output and professional development, ensuring they possess the design tools, workflows and skills needed to be high performing.

  • Obtain and oversee the services of agencies, freelancers and other vendors as needed.

  • Contribute to organization’s business and strategic planning processes.


Must Haves:

  • Bachelor’s degree required with concentration on visual communication, iteration design or related degree.

  • 7 years of experience in designing for both digital and print mediums with at least 2 years’ experience managing high performing teams. A portfolio of past work and a history of success in designing websites, magazines, infographics, ads, marketing materials and brand development is required.

  • Expert competency with Adobe CS InDesign, Photoshop, Illustrator, and Microsoft Office products. Experience designing within complex CMS frameworks.

  • Ability to brainstorm a range of visual and graphical concepts, whether in support of content, strategy or hierarchy, and help steer stakeholder consensus around those ideas.

  • Adept at managing multiple projects and priorities simultaneously, and balance deadlines and details with big-picture thinking.

  • Excellent communications skills.

  • Strong leadership and consensus building ability. Experience in structuring and managing integrated print/online design teams and working effectively in matrixed environments.

  • Must be a self-starter, highly organized, intellectually curious and able to work well with data to support rationale for activities.

  • Ability to meet deadlines and work within budgetary limits.

  • Must possess grace under pressure, and maintain a positive, polished and professional demeanor.

Let us know if you also ha ve:

  • Professional training in digital and user interaction design.

  • Experience working on a product launch or re-launch of significant scale, either website, magazine or re-branding.

  • Expert proficiency in Sketch.

  • Formal training in usability design.

  • Basic CSS and HTML capabilities.

  • Strong proficiency in Google Analytics.

Physical Demands

Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading. May require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand, walk, lift, carry and move light to medium weight. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and learn technical information.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment. This job requires moderate travel 0-10%.

The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).

ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: or TDD (703) 548-6990.

Job Locations US-VA-Alexandria

Job ID 2019-1432

Category Creative Services