SHRM Integrated Communications Senior Specialist in Alexandria, Virginia
SHRM, the Society for Human Resource Management, creates better workplaces where employers and employees thrive together. As the voice of all things work, workers and the workplace, SHRM is the foremost expert, convener and thought leader on issues impacting today’s evolving workplaces. With 300,000+ HR and business executive members in 165 countries, SHRM impacts the lives of more than 115 million workers and families globally.
The Integrated Communications Senior Specialist:
-Develops and executes strategic road maps focused around implementation of message-driven campaigns to increase brand awareness and audience action in support of SHRM’s business strategy,
-Amplifies SHRM’s messaging in collaboration with stakeholders across the enterprise to drive improvement in our business capabilities, effectiveness, efficiency and consistency
-Actively brings SHRM’s strategy to life across channels ensuring consistency of message in support of organizational goals with marketing, editorial, creative services, the SHRM Foundation, membership and more.
Works closely with cross-functional teams to maximize the ROI of our evolving messaging and campaign assets through innovative strategies and execution.
Be the “glue” between each element of a campaign as well as between each department.
Leads the measurement efforts for the Communications team, working closely with our Digital Insights team.
Partners with business leaders, marketing and brand partners, and agencies to build and lead strategic, integrated marketing communications campaigns that highlight our products and services to the target audience.
Identifies themes, topics and content that will resonate with target audiences and meet strategic business objectives.
Leverages data and insights to inform narratives and influence programming.
Contributes to the overall marketing strategy for each business.
Writes, edits and re-works campaign materials to be tailored for distinct audiences and products; writes and edits long form, short form and social content.
Understands, identifies and effectively navigates potential risks and sensitivities.
Collaborates to ensure well-managed (consistent, streamlined, value-driven and strategic) content is constantly flowing from SHRM’s channels
Creates opportunities to highlight SHRM’s mission, policy in action, campaigns and overall impact to the world of work.
Other duties and projects as assigned.
Bachelor’s degree in Marketing, PR, or Communications.
5 years of experience in an agency or in-house brand setting.
Excel as a leader in a collaborative environment by coming with ideas and contributing to the conversation with quick-thinking and solutions.
Must inspire greatness, add to brainstorming, build on ideas, and rapidly prototype to test-and-learn quickly.
Demonstrated strong creativity and think big skills.
Working knowledge of marketing principles.
Proficiency with Microsoft Office, including Outlook, Microsoft Word, Excel and PowerPoint.
Demonstrated strong project and time management skills.
Demonstrated strong written and oral communication skills, with the ability to communicate professionally within all levels of the organization.
Demonstrated ability to prioritize, plan and carry out responsibilities independently with a minimum of supervision.
Experience in public relations, branded communications, marketing and social media.
Demonstrated ability to problem solve, perform multiple tasks successfully in a fast-paced environment or where priorities evolve quickly.
Experience creating content creation and in campaign management.
Let us know if you also have:
Master’s degree in Marketing, PR, or Communications.
Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading. Light lifting is required. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force to constantly move objects.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work is regularly performed in a professional office environment and routinely uses standard office equipment. This job requires occasional travel 0-10%.
The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).
Job Locations US-VA-Alexandria
Job ID 2020-1450