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SHRM Lead, Marketing Audience Segment in Alexandria, Virginia

Lead, Marketing Audience Segment

1800 Duke St, Alexandria, VA 22314, USA

Req #517

Friday, January 13, 2023

At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.

SHRM marketing applies an audience-centric model to its operations. In this role the Lead, Marketing Audience Segment will spearhead the logistics of the Executive Network service offering, ensuring an optimal product delivery for customers and prospects. This position requires a broad view of the business’ operations, and fierce collaboration across departments to ensure that this audience of senior-level HR leaders has an exceptional experience with SHRM.

Position Description

  • Manage the operations necessary for converting and onboarding new Executive Network members, including collaboration with the Membership, Customer Experience, and Sales.

  • Continually optimize the lead management process and nurturing cadences.

  • Assist in the delivery of members’ experiential benefits including webinars, in-person events, etc.

  • Provide data support and analysis, including pipeline reporting, cross-system QA, forecasting, etc.

  • Manage the development and availability of credibility assets, including customer logo sheets, testimonials, satisfaction surveys, etc.

  • Project manage cross-department initiatives ensuring the flawless orchestration of omnichannel campaigns.

  • Oversee the membership renewal processes, continually coordinating across teams and optimizing touchpoints across email, digital, direct mail and personal outreach.

  • Be the driver of customer engagement, ensuring memorable experiences, acting on surprise and delight opportunities, etc.

  • Day-to-day assistance in budget management and performance reporting with partners in Finance and Business Intelligence.

  • Monitor and provide analysis on the competitive landscape.

Position Qualifications

  • Bachelor’s degree or equivalent relevant experience is required

  • At least 8 years of progressively complex experience in marketing and/or public relations

  • Experience in project management, traditional and digital marketing communications, email marketing and digital tools, reporting and analysis, and budgeting.

  • Proven ability to drive process management and cross-team collaboration.

  • Exceptional writer, with a deep understanding of marketing tailored for customer engagement and lead nurturing.

  • Previous oversight of reporting and performance analysis.

  • Proven ability to manage large projects and effectively influence colleagues.

  • Highly responsive and able to effortlessly adapt to change

  • Strong problem-solving skills

  • Appetite to innovate, fail-fast, and be smart & curious

  • Highly organized and detail-oriented.

Physical Requirements

  • Must be able to perform essential duties satisfactorily with reasonable accommodations.

  • Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

Work Environment

  • Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment.

  • Travel Required: Moderate 20-30%

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

  • Job Family Marketing

  • Pay Type Salary

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  • 1800 Duke St, Alexandria, VA 22314, USA