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SHRM Manager, Advertising Sales in Alexandria, Virginia


SHRM’s Digital Media unit produces award-winning print and online news, information and collateral that informs, educates and engages the professional development and knowledge base of SHRM members, as well as HR and business professionals worldwide who follow and care about issues important to human capital and HR management. The division's advertising and HR Jobs offerings target vendors and employers who wish to align with SHRM's quality offerings to reach this valuable audience.

The Advertising Sales Manager is responsible for advertising sales, sales support and marketing efforts to drive advertising revenue within the SHRM media brands - website, e-newsletter, webcasts, print magazines; these play a key role in helping SHRM achieve its overall revenue and operating margin goals. This position reports to the VP, Advertising Sales and works collaboratively with internal and external partners to drive revenue growth through the improvement of client retention, maximizing current advertising inventories, launching new products, direct sales to new business prospects and implementing line extensions to current media offerings in order to achieve and exceed revenue goals. Position manages Sales Support and Advertising Operations team to support innovative sales strategies for the sales team.


Your Day:

  • Manage, monitor and coach sales team throughout sales cycle. Work with VP of Sales to ensure monthly goals/milestones are on track.

  • Manage and monitor resource requirements within advertising sales function to ensure adequate support to achieve sales goals.

  • Identify, develop and deliver sales proposals in a professionally persuasive manner to new business prospects – clients and client segments not currently promoting within SHRM media digital or print products.

  • Direct and manage sales support activities for SHRM's digital and print products as well as initiating processes to identify new business opportunities for the SHRM media brand.

  • Optimize programs with third party vendors (i.e. Salesforce, Marketo, MediaRadar) to manage sales pipeline and identify and recommend improvements in prospecting and reporting functions to shorten sales cycles.

  • Review competitive activity for print, online and other SHRM media offerings – develop and recommend improvements to reporting dashboards that track performance and provide sales with new business prospects.

  • Participates in the development of Digital Team’s revenue goals.

  • Attend Industry tradeshows.

  • Position acts as back up support for Sales Support and Ad Operations function.

  • Other projects and duties as assigned.


Must Haves:

  • High School degree

  • Minimum 5 - 7 years sales management experience

  • Recent experience in advertising sales management in digital media

  • Successful track record in digital media advertising sales

  • Knowledge of Customer Relationship Management and Marketing Automation Software

  • Excellent communication skills

  • Self-motivated

  • Ability to multi-task

  • Ability to work collaboratively across multiple teams

Let us know if you also have:

  • Bachelor’s degree

  • Exposure to B2B media sales and online e-commerce

  • Knowledge of the HR Industry

  • Recruiting, Hiring and Training new employees

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading. Light lifting is required. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force to constantly move objects.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is regularly performed in a professional office environment and routinely uses standard office equipment. This job requires occasional travel 20-30%.

The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).

ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: or TDD (703) 548-6990.

Category Advertising Sales