SHRM Manager, Product Marketing in Alexandria, Virginia
We are seeking a Manager, Product Marketing who is a strong Project Manager and storyteller, crafting compelling plans and visionary narratives about our products, services, and taking them to market. We’re well on our way -- but we need more people who can help us manage, tell, and sell that story to HR professionals. This role crafts and executes on the marketing plan; manages budgets; analyzes campaigns; and manages day-to-day tactical execution to support objectives.
The Manager, Product Marketing develops the marketing strategy for assigned programs and products. The Manager works in collaboration with product owners, segment managers and the communications team to articulate the value proposition, offer development and audience messaging. This role crafts and executes on the marketing plan; manages the product marketing budget; reports on and analyzes impact of each marketing campaign; and manage day-to-day tactical functions that support the goals and objectives of the organization.
YOUR TYPICAL DAY WILL INCLUDE...
Creating and implementing integrated marketing plans for all certification, recertification, educational products and other non conference programs.
Setting strategic direction for campaigns, including segmentation philosophy, budget constraints, total campaign effectiveness, and Google Analytics results. Ensuring overall message, tone and design of products/programs is aligned with the SHRM brand and strategic plan.
Meeting regularly with client departments we support to check-in on revenue status, new changes to products and customer insight. Managing the product/program marketing budgets.
Overseeing the execution of direct mail, e-mail and advertising promotions with direct reports; including creative design, copywriting, editing, full print production and mailing initiatives with printer/mail house.
Overseeing and implementing the content updates of product/program webpages and ecommerce pages. Providing insight on updates or upgrades that may impact the product or program.
Manage relationships with third party vendors providing support for graphic design, printing, mail house services, mail list brokers, etc. This includes contract management, administrative management, relationship management and project oversight.
Providing marketing updates on a monthly or as needed basis to department clients. Overseeing certification lounge and special certification events at tradeshows.
Manage, train, and develop your team members to successfully achieve goals and objectives.
THESE ARE THE SKILLS YOU WILL NEED IN YOUR TOOLBOX:
Excellent presentation skills, decision-making skills and problem-solving skills.
Ability to multi-task and adhere to tight deadlines required.
Excellent interpersonal, verbal, organizational, and written communication skills.
Strong analytical and organizational skills with attention to detail.
Direct mail and email marketing experience.
Proficient in Microsoft Office software applications—MS Word, Excel, Powerpoint.
Experience with marketing automation software.
THIS IS WHAT YOU MUST BRING TO THE TABLE:
Bachelor's degree in Marketing or Communications
7-years of progressive experience in a professional marketing position or equivalent.
Experience in lead generation, collateral development, database segmentation, website analytics, customer relationship management systems, copywriting, proofreading and editing, e-mail marketing, Google Analytics, SEO/SEM marketing and project management.
Previous people management experience a plus
HERE IS SOME ADDITIONAL INFORMATION YOU WILL NEED TO KNOW...
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.
Light lifting is required. Exerting up to 20lbs of force occasionally, and/or up to 10lbs of force frequently, and/or negligible amount of force to move objects.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work is regularly performed in a professional office environment and routinely uses standard office equipment. This job requires limited travel 0-10%.
The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).
ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: email@example.com or TDD (703) 548-6990.
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