SHRM Manager, Segment Marketing in Alexandria, Virginia
With its primary focus on SHRM's mission as the world's largest HR membership society, and through implementation of marketing best practices, insightful market research, competitive intelligence and analytics, the Marketing division directly supports the Society's strategic imperatives and business operating plan goals including, but not limited to: membership growth, financial margin objectives, global revenue growth, California strategy, certification, and senior-segment engagement, and conference & seminar registration.
Under the direction of the VP of Marketing, the Manager of Segment Marketing creates and oversees the marketing strategy for SHRM’s people manager market. This includes the development and management of the strategic marketing plan; providing insight and oversight into the value proposition; management of the marketing budget; go-to-market plans for products within this area of interest, implementation and analysis of each marketing campaign; management of day-to-day tactical functions of marketing and other related programs that support the goals and objectives of SHRM.
Create and implement integrated marketing plan for all SHRM people manager segment and specific verticals within the segment.
Set strategic direction for campaigns, including segmentation philosophy, budget constraints, total campaign effectiveness, and Google Analytics results.
Ensure overall message, tone and design of products/programs is aligned with the SHRM brand and strategic plan.
Meet regularly with client departments we support to check-in on revenue status, new changes to products and customer insight.
Manage the product/program marketing budgets.
Oversee the execution of direct mail, e-mail and advertising promotions with direct reports; including creative design, copywriting, editing, full print production and mailing initiatives with printer/mail house.
Oversee and implement the content updates of product/program webpages and ecommerce pages. Provide insights on updates or upgrades that may impact the product or program.
Coordinate points of cross promotion and manage relationships between membership and product marketing campaigns.
Manage relationships with third party vendors providing support for graphic design, printing, mail house services, mail list brokers, etc. This includes contract management, administrative management, relationship management and project oversight.
Provide marketing updates on a monthly or as needed basis to department clients.
Executes systematic project management to achieve program goals, meet or exceed revenue targets, and ensure on-time completion of all campaigns.
Coordinates with market research, leveraging available data to identify trends, determine customer satisfaction and needs; continually evaluates marketing strategies to encourage innovation and additions to the product portfolio.
7 years in a professional marketing position or equivalent. Marketing experience in lead generation, collateral development, database segmentation, website analytics, customer relationship management systems, copywriting, proofreading and editing, e-mail marketing, Google Analytics, and SEO/SEM marketing
Excellent presentation skills, decision-making skills and problem-solving skills
Strong project management skills, with an ability to multi-task and adhere to tight deadlines
Excellent interpersonal, verbal, organizational, and written communication skills
Strong analytical and organizational skills with attention to detail
Direct mail and email marketing experience
Experience with Google Analytics and/or email reporting
Experience in Microsoft Office software applications—MS Word, Excel, Powerpoint
Let us know if you also have:
Experience with marketing automation software
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading. May require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand, walk, lift, carry and move light to medium weight. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and learn technical information. Light lifting is required. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force to constantly move objects.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work is regularly performed in a professional office environment and routinely uses standard office equipment. This job requires occasional travel 0-10%.
The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).
ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: firstname.lastname@example.org or TDD (703) 548-6990.