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SHRM Senior Specialist, Brand Communications in Alexandria, Virginia

Senior Specialist, Brand Communications

1800 Duke St, Alexandria, VA 22314, USA

Req #124

Monday, March 22, 2021

At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.

The Senior Specialist, Brand Communications provides support in all things SHRM Brand and help position SHRM as thought leader at the intersection of employers, employees and the economy. As a member of the Brand Team, the senior specialist promotes the brand through creative and engaging messaging, helps define the department’s reputation, and supports the business goals through powerful storytelling opportunities across paid, earned, owned and social channels.

The Sr. Specialist, Brand Communications also supports the Director of Brand Communications in brand strategy and strategic use of logos, icons and messages as one branded house across departments, activations and networks. Activities may include but not limited to integrated marketing programs, commercial programs, PR campaigns, and thought leadership around the brand.

Your Day

  • Be a key driver delivering the brand’s ambition and business goals.

  • Collaborate across functions to develop and execute position and messaging strategies that bring product and member experiences to life.

  • Supports the Director of Brand Communications for company level brand strategy and campaign development.

  • Manage projects and deliverables in support of brand activations, roll outs and vendor coordination.

  • Draft communication plans to support branding and stakeholder engagement.

  • Support digital and print marketing efforts through messaging and creative storytelling.

  • Support SHRM brand at events and conferences by editing signage, consulting on placement, brand activation opportunities and messaging.

  • Track and report out on consumer insights and analytics for the SHRM Brand.

  • Support the director of SHRM Brand Communications in identifying new opportunities to showcase the SHRM brand at external events including (executive visibility, branded campaigns, tradeshows, and national ads).

  • Collaborate to support the SHRM brand on product launch strategy, brand themes and initiatives from initial launch strategy through promotional and post-launch follow up to achieve brand visibility, and new audience introductions of the brand.

  • Collaborate with the planning execution of all components of the approved strategy and integrated brand plans.

  • Think of out-of-the-box ways to activate against key events, social media, influencers, event/pop-up activations, partnerships, email and new channels to maximize membership applications and new revenue opportunities for SHRM – driving the brand experience across new and existing audiences.

  • Measure and drive demonstrable business results and ROI through brand building.

Must Haves:

  • Bachelor’s degree in a related field or equivalent relevant experience

  • 5 years of experience in a related field.

  • Strong written and verbal communication skills.

  • Highly organized and ability to juggle multiple tasks with competing priorities and meet deadlines.

  • Strong project management skills.

  • Strong attention to detail.

  • Ability to work as part of a team with excellent interpersonal skills.

  • Strong understanding of social media.

  • Proficient with Microsoft Office Suite.

Physical Requirements

  • Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

  • Light lifting is required. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force to constantly move objects.

Work Environment

  • Work is regularly performed in a professional office environment and routinely uses standard office equipment.

  • This job requires occasional travel 0-10%.

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

  • Job Family Communications

  • Pay Type Salary

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  • 1800 Duke St, Alexandria, VA 22314, USA