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SHRM Specialist, Brand Communications in Alexandria, Virginia


The Communication Department is responsible for informing all of SHRM’s audiences on SHRM’s thought leadership, mission and activities in a positive, consistent and credible manner. The Communication Department is also responsible for publicly protecting and defending SHRM’s reputation and brand. Typically, this means working directly with news organizations and journalists responsible for producing the news and features in mass media. In other instances, it means utilizes social media to exchange information about SHRM directly with the press, key audiences and influencers. The Communication Department encompasses Brand, Media Relations, Social Media Engagement and Corporate Communications. The collective team engages in a variety of work related to managing SHRM’s reputation and brand image among SHRM’s members as well as elevating the reputation to business leaders and policy makers on a broader, global scale.

The Brand Communications Specialist provides support in all things SHRM Brand and help position SHRM as thought leader at the intersection of employers, employees and the economy. As a member of the Brand Team, the specialist promotes the brand through messaging, creative storytelling and brand activations at SHRM events with a demonstrated understanding of SHRM’s audience and strategic vision.

The Specialist, Brand Communications also supports the brand team in creating tactics that support the overall brand strategy from support at tradeshows, brand messaging, project management, analytics and reporting. Activities may include but not limited to integrated marketing programs, commercial programs, SHRM events, and thought leadership around the brand.


Your Day:

  • Works collaboratively with the brand team in tactical implementation that supports the larger brand strategy.

  • Create/prepare various communications and execute brand projects and deliverables including but not limited to: logos, branded assets, branded event support, digital project support, website updating, and integrated marketing campaigns.

  • Lead on corporate updates to and use analytics to support product advertisements and placements.

  • Contributes to social media content development, influencer outreach and supports brand communication plans.

  • Works on brand efforts across the “Branded House” – including state council, chapters, and products.

  • Draft compelling messaging that delivers clear benefits to external and internal stakeholders and conveys the brand voice.

  • Write, organize photo ops, identify key influencers, and create various materials in support of the organization’s brand goals at events.

  • Provide data to support consumer insights and analytics for the SHRM Brand.

  • Supports the SHRM brand on product launch tactics, brand themes and initiatives from initial launch strategy through promotional and post-launch follow up to achieve brand visibility, and new audience introductions of the brand.

  • Think of out-of-the-box ways to activate against key events, social media, influencers, event/pop-up activations, partnerships, email and new channels to maximize membership applications and new revenue opportunities for SHRM – driving the brand experience across new and existing audiences.

  • Measure and drive demonstrable business results and ROI through brand building.

  • Apply great attention to detail with presentation, written and verbal communications skills.

  • Project management including timelines, cascades, and budgeting.

  • Other branded communications projects as assigned.


Must Haves:

  • Bachelor’s degree in a related field

  • 3 years of related experience

  • Strong written and verbal communication skills

  • Highly organized and ability to juggle multiple tasks with competing priorities and meet deadlines

  • Strong project management skills

  • Strong attention to detail

  • Ability to work as part of a team with excellent interpersonal skills

  • Strong understanding of social media

  • Proficient with Microsoft Office Suite

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading. Light lifting is required. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force to constantly move objects.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is regularly performed in a professional office environment and routinely uses standard office equipment. This job requires occasional travel 0-10%.

The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).

ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: or TDD (703) 548-6990.

Category Communications