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SHRM Specialist, Membership Marketing in Alexandria, Virginia

Overview

By making the connection between brand and members, Marketing guides SHRM’s voice as the world's largest HR membership society. Marketing aids SHRM in serving HR professionals and the profession worldwide by driving a member-centric mindset and personalized member experiences that serve to generate greater lifetime value. By utilizing best practices, market research, competitive intelligence and analytics, Marketing develops strategies that leverage membership scale and positively impact SHRM’s strategic imperatives and business operating plan goals. Marketing programs drive membership growth, certification and recertification, professional development and financial margin objectives.

The Specialist, Membership Marketing contributes to the execution of the membership marketing plan by integrating compelling branding and messaging strategies in all membership growth initiativesensuring that annual goals are met and elevating the organization’s recognition in the profession. In this capacity, the specialist supports acquisition marketing programs aimed at recruiting members domestically and internationally, and partner with Segment and Product marketing teams to integrate the member value proposition into all prospect acquisition and member retention campaigns.

Responsibilities

Your Day:

  • Execute initiatives to achieve member acquisition growth targets, membership conversion growth rates and enhance member retention and engagement.

  • Develop member acquisition campaigns that leverage value proposition, provide compelling benefit messaging, while utilizing proven conversion techniques to achieve incremental response and return on investment.

  • Identify cross-selling and prospecting opportunities in collaboration with other Marketing teams.

  • Track engagement data, campaign results, web traffic, analyze and present findings and/or recommendations to adjust marketing plan and campaigns as needed.

  • Optimize prospect conversion strategies and leverage internal resources to deliver ad placements, search engine optimization and search engine marketing, and interactive campaigns; this includes designing messages and tone aligned with the organization’s brand and strategy.

  • Participate and contribute to volunteer and tradeshow events, as well as well as other member engagement initiatives.

  • Coordinate with internal and external partners to ensure the membership and acquisition plans are successfully carried-out and objectives are achieved.

  • Contribute to the development of presentations and project requirements by gathering and analyzing data. Track budget utilization to ensure compliance with budget management goals.

  • Participate in Agency partner engagements to deploy direct mail, digital acquisition marketing programs, and new member onboarding programs.

  • Contribute to the design and execution of the marketing campaign tactics. This includes but is not limited to creating messages, producing collateral design, defining mailing schedules, producing mailing list segmentation, coordinating print and digital advertising campaigns, contributing to lead generation and e-mail marketing, coordinating projects with vendors, executing surveys and selecting vendors.

  • Other duties and projects as assigned.

Qualifications

Must Haves:

  • Bachelor’s in Marketing or a relevant field

  • 3 years of experience in Marketing roles in house or agency with Direct Response Marketing responsibilities

  • Experience with or working knowledge of lead generation, collateral development, database segmentation, website analytics, customer relationship management systems, copywriting, proofreading and editing, e-mail marketing, analytics, and Search Engine Optimization marketing

  • Excellent presentation and collaboration skills

  • Strong decision-making and problem-solving skills

  • Strong oral and written communication skills

  • Strong analytical and organizational skills

  • Attention to detail

  • Proficient with Microsoft Office

  • Ability to build consensus

  • Knowledge of Google Analytics and/or email reporting

Let us know if you also have:

  • Direct mail and email marketing experience

  • Membership Marketing or association experience

  • Project Management experience

  • Experience with NetSuite and marketing automation software

  • Strong technical skills

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading. May require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand, walk, lift, carry and move light to medium weight. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and learn technical information. Light lifting is required. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force to constantly move objects.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is regularly performed in a professional office environment and routinely uses standard office equipment. This job requires moderate travel 0-10%.

The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).

ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: accessibility@shrm.org or TDD (703) 548-6990.

Category Brand & Member Value

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