Specialist, SHRM Foundation Brand Marketing

1800 Duke St, Alexandria, VA 22314, USA

Req #531

Wednesday, January 25, 2023

At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.

Summary:

The Specialist, SHRM Foundation Brand Marketing position is responsible for delivering and executing SHRM Foundation’s brand strategy through messaging, creative storytelling and brand activations at internal and external events and provides brand insight and pull through to our audience segment marketing teams. The Brand Specialist has a demonstrated understanding of SHRM and SHRM Foundation’s vision and SHRM’s audience-centric marketing strategy.

The Specialist, Brand Marketing also supports the brand team in creating tactics that support the overall SHRM Foundation brand strategy from support on philanthropy and engagement opportunities, brand messaging, project management, analytics and reporting, creative guidance and content creation. Activities may include but not limited to integrated marketing programs, commercial programs, product brands, social media, email marketing and thought leadership around the brand.

Responsibilities:

• ​​Works collaboratively with the SHRM Foundation team in tactical implementation that supports unified brand strategy.

• ​Create/prepare communications collateral.

• ​Execute brand projects including but not limited to: logos, branded assets, branded event support, digital project support, email marketing creation/writing, copywriting, website updating, and integrated marketing campaigns.

• ​Lead brand analytics to support brand, advertising and campaign performance to increase ROI. Provide data to support consumer insights and analytics for the SHRM Foundation Brand.

• ​Supports marketing and communication planning via research, strategy decks, and conceptual writing of brand platforms.

• ​Own brand standards and enforce those standards as a “Branded House” – including state council, chapters, and products.

• ​Draft compelling messaging that delivers clear benefits to external and internal stakeholders and conveys the brand voice.

• ​Deliver on SHRM Foundation brand on product launch tactics, brand themes and initiatives from initial launch strategy through promotional and post-launch follow up to achieve brand visibility, and new audience introductions of the brand.

• ​Think of out-of-the-box ways to activate against key events, social media, influencers, event/pop-up activations, partnerships, email and new channels to maximize investor opportunities and new revenue opportunities for SHRM Foundation – driving the brand experience across new and existing audiences.

• ​Measure and drive demonstrable business results and ROI through brand building.

• ​Apply great attention to detail with presentation, written and verbal communications skills.

• ​Project management including timelines, cascades, and budgeting.

• ​Other branded communications projects as assigned. ​

Education &ExperienceRequirements

Education

• Bachelor’s degree or equivalent relevant experience

• 3 years of related experience

Certifications

• None

Knowledge, Skills & Abilities

• Strong written and verbal communications skills

• Highly organized with an ability to juggle multiple tasks with competing priorities and meet deadlines

• Solid project management skills and attention to detail

• Ability to work as part of a team with excellent interpersonal skills

• Strong understanding of social and digital media and other channel tactics

• Proficient with Microsoft Office Suite

• Creative, with strong analytical and organizational skills with attention to detail.

• Experience project managing email and paid digital media campaigns.

• Knowledge of best practices for creating email templates, dynamic content, testing methodologies, list segmentation, drip campaigns, deliverability and CAN-SPAM laws.

• Proficient with marketing-related software programs, including Marketo

• Experience with project management, with an ability to multi-task and adhere to tight deadlines required.

• Experience with Google Analytics and email reporting required.

• Analytical and problem-solving skills for coming up with ideas to increase demand for products and services.

• Demonstrated track record in marketing automation process, tools and techniques, as well as knowledge of data management concepts and best practices.

​​Additional Notes​

Physical Requirements

• Must be able to perform essential duties satisfactorily with reasonable accommodations.

• Work is generally done sitting, talking, hearing and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

Work environment

• Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment.

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

• Job Family Marketing

• Job Function Performance Marketing & Comm

• Pay Type Salary

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• 1800 Duke St, Alexandria, VA 22314, USA