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SHRM Specialist, Social Media Engagement in Alexandria, Virginia

Specialist, Social Media Engagement

1800 Duke St, Alexandria, VA 22314, USA

Req #229

Tuesday, September 21, 2021

At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.

Working closely with the manager of social engagement and SHRM’s social media team, the Specialist, Social Engagement operates within a highly-autonomous and mission-driven environment empowering and elevating HR professionals as trusted, credentialed, and strategic business partners who guide positive workplace cultures of today, and shape productive and dynamic workplaces of tomorrow.

As a member of the communications team, the specialist is responsible for social media engagement and community management. The specialist will manage SHRM’s social media accounts across multiple social platforms, including SHRM’s member communities, experimenting, and leveraging the best in class analytical tools as well as organic and paid social outreach. This role also creates and curates digital communities where meaningful conversations around employees, employers and the economy can thrive.

Your Day:

  • Create, implement, and enforce guidelines and standards for social media content across multiple social channels.

  • Run community management program to drive positive brand conversations. Ensure questions, comments and related opportunities are handled with a well-executed, high-touch experience.

  • Engage with users of SHRM’s on-line communities, on and off-line, moderate discussions, set rules and policies, and ensure users of SHRM’s on-line communities are engaging appropriately and professionally.

  • Leverage social media data and analytics to uncover key insights and opportunities to engage along the consumer digital journey. Optimize the digital experience for our audiences based on these findings.

  • Prepare performance reports and summaries based on customer specific targets (brand management, trend monitoring, crisis monitoring, market research, influencer identification, competitor analysis, etc.)

  • Increase awareness of key messages, drive traffic to our products and resources, and foster engagements with key audiences and influencers such as SHRM members, business leaders, policy elites, and key stakeholders.

  • Develop (through multiple stakeholders) and create content around SHRM's key policy issues.

  • Maintain and manage a content calendar across departments, campaigns, and projects.

  • Train designated staff and entities in the use of and best practices for social media platforms and similar technologies relating to digital engagement, digital relationship building, social communities, and social networking.

  • Monitor and manage each platform assigned – knowing the strengths, weaknesses, opportunities of each platform while connecting the patterns between product lines, PR campaigns and thought leadership.

  • Support in-house designer to create original graphics, videos, illustrations, and other visuals to live on all social media channels as well as use online tools to create graphics and visuals as needed.

  • Report on new trends, features, and data on social platforms.

  • Other duties and projects as assigned.

Must Haves:

  • Bachelor’s degree in communications or marketing; or equivalent relevant experience

  • 4 years of relevant experience.

  • Agency experience in a social/digital medial role or brand experience in-house in a social/digital role.

  • Ability to moderate business groups, in person and/or online, for a professional organization, business or brand preferred

  • Strong project management skills.

  • Impeccable attention to detail and analytic skills with a proven ability to multi-task and manage complexity.

  • Ability to work in a cross-functional team that strives to create a bold purpose daily.

  • Self-starter attitude, entrepreneurial spirit, and ability to move quickly in a fast-paced environment.

  • Creative and innovative thinker, organized, detail-oriented, team player and solution-oriented

  • Expertise in digital & social media platforms, including but not limited to LinkedIn, Twitter, Facebook, Instagram, etc.

  • Knowledge of custom platforms such as JIVE (a commercial Java EE-based Enterprise 2.0 collaboration and knowledge management tool) or similar online community tools.

  • Excellent written, verbal, and virtual communication skills.

  • A sense of urgency in an unpredictable and rapidly changing environment.

  • Proficiency in Microsoft Excel, Word, and PowerPoint.

  • Insatiable consumer of current events and ability to shape content in that changing narrative.

  • Persuasive communications skills.

  • Bold and curious sense of purpose.

  • Appropriately and positively represent SHRM to external constituents.

  • Strong analytic and data/content data interpretation skills required in order to distill large amounts of content in actionable and meaningful ways.

  • Candidates must have a proven commitment to SHRM's six Guiding Principles:

  • Bold Purpose

  • Excellence & Accountability

  • Flexibility & Agility

  • Smart & Curious

  • Collaborative Openness

  • Push Back to Move Forward

Physical Requirements

  • Must be able to perform essential duties satisfactorily with reasonable accommodations.

  • Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

Work Environment

  • Work is regularly performed in a professional office environment and routinely uses standard office equipment.

  • Travel Required: Occasional 0-10%

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

  • Job Family Communications

  • Pay Type Salary

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  • 1800 Duke St, Alexandria, VA 22314, USA