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SHRM Sr. Specialist, Brand Management in Alexandria, Virginia

Sr. Specialist, Brand Management

1800 Duke St, Alexandria, VA 22314, USA

Req #581

Wednesday, March 8, 2023

At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.


The Sr. Specialist, Brand Management is a core member of the SHRM Brand team, supporting all things SHRM Brand to help position SHRM as the predominant thought leader at the intersection of work, workers, and the workplace. The Sr. Specialist supports a wide range of projects including national TV commercials, brand campaign strategy & performance and brand compliance to amplify SHRM’s brand and reputation. As a member of the Brand Management Team, the Sr. Specialist promotes the brand through messaging, creative storytelling, and brand activations at SHRM events with a demonstrated understanding of SHRM’s audience and strategic vision.


  • Be a key driver delivering the brand’s ambition and awareness through development of national TV commercials, brand stunts and brand activations.

  • Supports the Director on brand strategy and campaign development and plays an integral role in the campaign launch and implementation.

  • Works collaboratively with the brand team and internal stakeholders in tactical implementation that supports the larger brand strategy.

  • Lead updates to brand campaign microsite using analytics and insights to modify content where necessary to drive maximum performance.

  • Steward of brand efforts across the SHRM “Branded House” – including state council, chapters, Foundation, and various business units.

  • Participates in the strategy for and execution of the SHRM booth at SHRM Conferences.

  • Other brand management projects as assigned.

Education & Experience Requirements

· Bachelor’s degree

· At least 5 years of experience in a related field, preferably with experience building brand reputation and awareness

Knowledge, Skills & Abilities

  • Strong written and verbal communication skills.

  • Highly organized and ability to juggle multiple tasks with competing priorities and meet deadlines.

  • Strong project management skills.

  • Strong attention to detail.

  • Ability to work as part of a team with excellent interpersonal skills.

  • Proficient with Microsoft Office Suite.

Additional Notes

Physical Requirements

  • Must be able to perform essential duties satisfactorily with reasonable accommodations.

  • Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

Work environment

  • Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment.

  • This job requires occasional travel 0-10%.

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

  • Job Family Marketing

  • Job Function Performance Marketing & Comm

  • Pay Type Salary

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  • 1800 Duke St, Alexandria, VA 22314, USA