Email Automation Specialist

1800 Duke St, Alexandria, VA 22314, USA

Req #887

Wednesday, July 24, 2024

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces.  With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Summary

The Email Automation Specialist is responsible for the development, execution, and optimization of personalized and automated campaigns through digital marketing platforms. This position partners closely with internal teams to define, launch, and troubleshoot email and SMS campaigns driving acquisition, conversion, retention, and engagement. This position is also responsible for the development and management protocols and tools to continually monitor, report, and analyze programs on a regular basis.

Responsibilities:

• Support integrated personalization technologies by driving use case development to improve member experience across different channels for B2C and B2B.

• Assist and support the Marketing and HR Professional Solutions teams with the orchestration of email and SMS personalization campaigns and enable scalability.

• Lead technical enablement of A/B testing, encourage testing and continuous improvement. Lead technical implementation of dynamic content to improve the relevance of existing campaigns and reduce overall email volume.

• Maintain email marketing, SMS, and lead generation databases. Partner with IT and make sure integration points are working as designed. Upload missing data and/or partner with IT to set up new automated import processes. Work with external vendors as needed.

• Build complex database queries against Boolean, string, date, and integer database fields using AND, OR, NOT, EQUALS, and date logic operators. Build relational database queries using one-to-many and many-to-many relationships.

• Maintain an up-to-date understanding of marketing technology and platforms and its abilities relating to data and marketing automation.

Email:

• Responsible for leading email transformation efforts across the organization to improve channel engagement and create a personalized member-centric experience.

• Analyze the organization’s email channel and prepare quarterly summary reports on email engagement and lessons learned. Recommend and implement optimizations.

• Maintain and audit inventory of outbound emails with frequency, product owner, target audience, category, and performance. Ensure campaigns are working as expected and troubleshoot any issues.

• Coordinate stakeholder email requests of new email templates and fix formatting issues with design contractors. Assist with requirements gathering and user acceptance testing.

• Receive and document requests for new bulk communication, determine the best channel, placement, and work with stakeholders on developing an execution plan. Execute campaigns within agreed upon service level agreement.

• Identify email automation opportunities. Work with stakeholders to lead technical enablement of automation efforts, recommend other marketing channels as appropriate.

• Enforce email brand standards to ensure that all emails conform to branding and style guides. Consult with internal stakeholders to correct any issues and bring them into compliance. Maintain email preference center and opt-out compliance. Maintain CAN-SPAM compliance.

• Partner with Customer Care department to investigate customer and prospect record activity and provide tier 2 support regarding email marketing communication.

SMS:

• Knowledge in SMS best practices, plan and execute campaigns, maintain a healthy and growing customer database, and segment audiences for personalized SMS marketing.

• Track results of SMS campaigns, deliver performance metrics to stakeholders, and provide solutions for optimization.

• Work with Marketing stakeholders to create documentation and set up of integrating and automating the SMS strategy in the current marketing technology stack.

Education & Experience Requirements

• At least three (3) years of experience in marketing technologies and personalization space

• Bachelor’s degree in Marketing, Business, Communications, or a related field is required (extensive experience with similar responsibilities will be considered in lieu of college degree)

Preferred

• Marketo experience

• CRM experience with Salesforce

• SMS experience (Adobe Vibes, Hustle, Community, Adobe Journey Optimizer)

• Adobe Suite experience (Adobe Experience Platform, Adobe Experience Manager, Adobe Analytics, Adobe Journey Optimizer)

Certifications

• Marketo certification preferred

Knowledge, Skills & Abilities

• Strong problem-solving skills

• Conflict negotiation skills

• Ability to troubleshoot HTML and CSS coding problems

• Understating of basic programming concepts including variables, order of operations, logic operators, inner and outer database joins.

• Proficient with email service providers including Marketo, HubSpot, etc.

• Knowledge of email reputation monitoring

• Knowledge of email regulations including CAN-SPAM and Canada’s Anti-Spam Law (CASL)

• Proficient in SMS knowledge and best practices with a SMS platform including Adobe Vibes, Community, Hustle, Adobe Journey Optimizer, etc.

Additional Notes

Physical Requirements

• Must be able to perform essential duties satisfactorily with reasonable accommodations.

• Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

Work environment

Work is regularly performed in a professional office environment and routinely uses standard office equipment.

#LI-Hybrid

The hiring range for this position is $70,000 to $83,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

• Job Family Marketing

• Job Function Performance Marketing & Comm

• Pay Type Salary

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• 1800 Duke St, Alexandria, VA 22314, USA