Senior Specialist, Brand

1800 Duke St, Alexandria, VA 22314, USA

Req #1047

Wednesday, February 26, 2025

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces.  With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Summary

The Senior Specialist, Brand is a core member of the SHRM Brand team, supporting all things SHRM Brand to help position SHRM as the predominant thought leader at the intersection of work, workers, and the workplace. The Senior Specialist supports a wide range of projects including national TV commercials, brand campaign strategy & performance and brand compliance to amplify SHRM’s brand and reputation. This role understands how to drive projects forward efficiently and accurately while collaborating with cross functional teams and stakeholders/members. As a member of the Global Brand Team, the Senior Specialist promotes the brand through messaging, creative storytelling, and brand activations at SHRM events with a demonstrated understanding of SHRM’s audience and strategic vision.

Responsibilities

• Be a key driver delivering the brand’s ambition and awareness through development of national TV commercials, brand stunts and brand activation.

• Supports the Sr. Director on brand strategy and campaign development and plays an integral role in the campaign launch and implementation.

• Works collaboratively with the brand team and internal stakeholders in tactical implementation that supports the larger brand strategy.

• Lead updates to brand campaign microsite using analytics and insights to modify content where necessary to drive maximum performance.

• Steward of brand efforts across the SHRM “Branded House” – including state council, chapters, Foundation, and various business units.

• Participates in the strategy for execution of the SHRM booth at SHRM Conferences.

• Other brand projects assigned.

Education & Experience Requirements

Education:

Bachelor’s degree

Experience:

• Experience building and executing B2C and B2B brand/communications campaigns and understanding of omnichannel execution.

• At least five (5) years of experience in a related field, preferably with experience building brand reputation and awareness.

• Agency experience preferred.

Knowledge, Skills & Abilities

• Strong written and verbal communication skills.

• Highly organized and ability to juggle multiple tasks with competing priorities and meet deadlines.

• Strong project management skills.

• Strong attention to detail.

• Ability to work as part of a team with excellent interpersonal skills.

• Proficient with Microsoft Office Suite.

Physical Requirements

This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:

• Prolonged periods of sitting at a desk and working on a computer.

• Frequent use of hands and fingers for typing, handling documents, and using office equipment.

• Occasional standing, walking, bending, and reaching.

• Ability to lift and carry up to 30 pounds as needed.

• Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Work Environment

Hybrid Position (3 Days In-Office, 2 Days Remote):

• This position follows a hybrid work schedule, requiring in-office presence [three days per week] and remote work [two days per week]. Core work hours will be designated by the department. The office environment includes a standard workstation setup with collaborative spaces, while remote work requires a reliable high-speed internet connection and a suitable home workspace. Employees must maintain availability during standard business hours and adhere to company policies for both in-office and remote work.

Travel: 0 – 10%

#LI-Hybrid

The hiring range for this position is $83,000 to $98,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

• Job Family 00 - Marketing & Content

• Pay Type Salary

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• 1800 Duke St, Alexandria, VA 22314, USA