Specialist, B2C Marketing Designer

1800 Duke St, Alexandria, VA 22314, USA

Req #941

Friday, October 4, 2024

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces.  With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Summary

The Specialist, B2C Marketing Designer will play an essential role in maintaining brand design standards and the production of multiple creative projects and communication efforts. This position will have a keen eye for modern design, graphic trends, typography, color, and layout along with brand consistency. This position will visually convey ideas through beautiful compositions.

Responsibilities

• Work with project managers, creative managers, copywriters, and other team members to flesh out the creative development of ideas and tactical executions.

• Translate motion graphic story ideas into visual approaches through storyboards.

• Design and produce engaging direct mail pieces that align with brand guidelines and effectively communicate key messaging to target audiences.

• Develop original concepts across print, digital, social and video disciplines, and see through to completion.

• Develops visual design and ensures it adheres to existing brand guidelines.

• Adhere to timelines and production schedules for deliverables, ensuring issues are appropriately flagged to management and stakeholders.

• Utilize active-listening to better understand stakeholder needs and concerns. Present thoughts in an understandable manner, depending on audience at hand.

• Collaborate with coworkers vertically and horizontally across the organization to bring product concepts to life, integrating critical feedback from internal and external stakeholders.

• Maintain an active familiarity with SHRM’s audience and products and services to ensure designs effectively speak to customer needs and personas.

• Other duties and projects as assigned.

Education & Work Requirements

Education

• Bachelor’s degree or equivalent relevant experience

Experience

• Minimum of three (3) years of agency or equivalent experience working on branding, integrated digital campaigns, and web

Certifications

• N/A

Knowledge, Skills & Abilities

• Strong proficiency with Adobe Creative Cloud Suite products that include but not limited to: Adobe Photoshop CC, Adobe InDesign CC, and Adobe Illustrator CC.

• Working knowledge of video editing and a knack for motion graphics a plus.

• Working knowledge of web design tools, SharePoint, and WordPress a plus.

• Strong communication, collaboration, and active-listening skills for receiving feedback and providing recommendations in a constructive solutions-oriented manner.

• Ability to work in a fast-paced environment, managing multiple projects at once and deftly communicating and escalating issues as needed.

• Motivated self-starter with an eagerness to learn from others and the initiative to self-learn

• Up to date on latest design aesthetics and tools used in the industry

Additional Notes

Physical Requirements

• Must be able to perform essential duties satisfactorily with reasonable accommodations.

• Work is generally done sitting, talking, hearing and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

Work environment

• Work is regularly performed in a professional office environment and routinely uses standard office equipment.

#LI-Hybrid

The hiring range for this position is $70,000 to $83,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

• Job Family 00 - Marketing & Content

• Pay Type Salary

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• 1800 Duke St, Alexandria, VA 22314, USA