Specialist, Content Operations

1800 Duke St, Alexandria, VA 22314, USA

Req #969

Wednesday, October 23, 2024

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces.  With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

The Specialist, Content Operations plays a vital role in supporting the Content Team’s operational efficiency and publication processes. This position is designed for a detail-oriented individual who excels at managing digital content workflows and ensuring seamless integration of content across SHRM’s platforms. This role involves collaboration across various SHRM departments to optimize content organization for discoverability in addition to tracking performance metrics to refine content strategy. Reporting to the Manager, Content Operations and Publishing, the specialist will play a pivotal role in our mission to shape the future of HR.

Key Responsibilities

• Content Production

• Build and manage key content databases using the project management platform Monday.com.

• Collaborate with relevant SHRM departments, such asSocial Media, Marketing, Communications, Brand, and others, to ensure timely visibility and distribution of content.

• Maintain and update the SHRM Style Guide and its integration into various technologies.

• Assist in the coordination of scheduling podcast guests and expert source interviews.

• Assist in supporting logistics between the ad sales and content teams.

• Write and edit content for B2B and B2C content teams as appropriate.

• Website

• Coordinate and execute the publishing and updating of articles, blog posts, and other digital content using Adobe Experience Manager (AEM).

• Monitor and manage content categorization, tagging, and metadata to ensure proper organization and discoverability of content

• Work with internal stakeholders to refine and optimize the content taxonomy for improved user experience

• Ensure that published content adheres to SEO and internal taxonomy guidelines

• Analytics

• Track and report on content performance metrics using web analytics tools such as Adobe Customer Journey Analytics (CJA)

• Provide regular reports on content engagement, traffic and other KPIs to help guide content strategy

• Identify gaps or areas for improvement based on content performance data and recommend actions to improve content visibility

Key Skills, Abilities, and Other Requirements (KSAOs)

• Knowledge :

• Degree in Communications, Journalism, English, Marketing, or a related field and/or two to three years of relevant experience in a Communications, Content, Marketing or Project Management role.

• Knowledge, Skills, & Abilities:

• Familiar with digital media tools and content management systems (Experience with Adobe Experience Manager a plus).

• Strong writing and editing skills, able to produce clear and engaging content.

• Excellent project management skills (Experience with Monday.com a plus)

• Good communication skills, both written and verbal.

• Able to analyze internal traffic data and produce presentation slides and other reports for stakeholders.

• Organized and detail-oriented, capable of managing multiple tasks.

• Ability to work effectively in a team and adapt to changing priorities.

Additional Notes

Physical Requirements

• Must be able to perform essential duties satisfactorily with reasonable accommodation.

• Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

• Work environmentWork is regularly performed in a professional office environment and routinely uses standard office equipment.

Why Join Us?

As a Specialist, Content Operations and Publishing, you will play a crucial role in shaping the discourse around HR practices and leadership. This position offers the chance to impact the HR community profoundly, working at the forefront of HR thought leadership and content innovation. Join us to contribute to a dynamic team dedicated to advancing the HR profession and supporting HR leaders in navigating the challenges and opportunities of the modern workplace.

#LI-Hybrid

The hiring range for this position is $70,000 to $80,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

We do not sponsor applicants for work visas.

Other details

• Job Family 00 - Marketing & Content

• Job Function 00 - Primary

• Pay Type Salary

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• 1800 Duke St, Alexandria, VA 22314, USA